Business Development Representative - US

About the role

Open and build pipeline across the United States healthcare market, mapping buying committees and creating opportunities for our Account Executives across health systems, payers, provider groups and life sciences organisations. US healthcare buyers carry HIPAA obligations, 21 CFR Part 11 requirements in clinical and research settings, CMS interoperability mandates, and consent workflows that still sit outside their EHR. Your job is to find the organisations carrying that burden, reach the right stakeholders and earn the first meeting. The position is based out of India and works US business hours, and it suits 3 to 6 years in SDR, BDR or inside sales, including at least 2 years in healthcare SaaS.

What you will do

• Lead generation: run multi-channel outbound across calls, email and LinkedIn into US target accounts during US business hours.
• Prospecting and qualification: map buying committees across CIO, CMIO, VP Revenue Cycle, Chief Compliance Officer, Privacy Officer and Clinical Informatics, and qualify on current process and consent volume.
• Account research: build and maintain target account lists across health systems, integrated delivery networks, payers, physician groups, life sciences and clinical research organisations.
• Competitive discovery: establish which eSignature and eConsent tools an account currently uses, and where those tools fall short.
• Pipeline management: keep lead, contact and activity data accurate in HubSpot and run disciplined multi-touch cadences.
• Collaboration: work with Marketing on inbound, webinar and conference follow-up, and report back on what messaging lands.
• Targets: consistently meet or exceed monthly and quarterly targets for qualified meetings and pipeline created.
• Market research: stay current on US healthcare regulation, EHR ecosystem developments and competitor positioning.

What we are looking for

• 3 to 6 years of SDR, BDR or inside sales experience selling into United States accounts.
• At least 2 years of that in healthcare SaaS, selling to providers, payers or life sciences organisations.
• Demonstrated success cold calling and cold emailing US buyers in a regulated industry.
• Excellent spoken English with a clear, neutral accent, and strong written communication.
• Working familiarity with the US healthcare landscape, including providers, payers and the role of HIPAA.
• Hands-on experience with a CRM such as HubSpot and a sales engagement or sequencing tool.
• Comfortable working US business hours on a sustained basis.
• Strong objection handling, discovery questioning and rapport building.
• Self-motivated, target-oriented and resilient in a high-activity environment.
• A bachelor's degree in any discipline.

Nice to have

• Prior experience selling eSignature, eConsent, clinical documentation or healthcare IT software.
• Familiarity with EHR platforms such as Epic or Oracle Cerner and where they sit in a health system stack.
• Exposure to 21 CFR Part 11, SOC 2 or other compliance-driven sales conversations.
• Experience supporting an enterprise or strategic account sales motion.
• A public speaking background.

Why join Certinal

• Open a market: help build the US motion from an early stage rather than joining a running machine.
• Enterprise deals: multi-stakeholder health system and payer accounts with real deal size.
• Clear path forward: defined progression into Account Executive or Senior BDR based on performance.
• Direct leadership access: short feedback loops with senior sales and marketing leadership.
• Learning and development: a professional development budget and access to industry conferences.